The term “boomer application” is used to describe social media platforms that are primarily used by older adults. Facebook is often cited as an example of a boomer application, as it has been losing younger users to other platforms in recent years.
There is a number of evidence to support the claim that Facebook is becoming a boomer application. For example, a 2022 study by the Pew Research Center found that the median age of Facebook users in the United States was 42 years old. This is up from 37 years old in 2016.
Additionally, the study found that the percentage of Facebook users under the age of 30 has declined from 71% in 2012 to 52% in 2022. At the same time, the percentage of Facebook users over the age of 65 has increased from 12% in 2012 to 22% in 2022.
There are a number of reasons why Facebook is becoming a boomer application. One reason is that the platform is simply getting older. Facebook was launched in 2004, and many of its early users are now in their 30s and 40s.
Another reason is that Facebook is losing younger users to other platforms, such as TikTok and Instagram. These platforms are seen as being more trendy and engaging by younger generations.
Additionally, Facebook is perceived as being outdated and out of touch with younger generations. The platform has been criticized for its slow pace of innovation and its focus on features that are popular with older users.
Finally, Facebook has been criticized for its privacy scandals and its role in the spread of misinformation. These concerns have led some younger users to abandon the platform altogether.
Facebook is aware of the challenges it faces in attracting younger users. The company is investing in new features and platforms, such as Instagram Reels and Facebook Gaming. Facebook is also trying to make its platform more inclusive and welcoming to younger users. Additionally, Facebook is working to address the concerns of younger users about privacy and misinformation.
It remains to be seen whether Facebook will be able to reverse the trend of losing younger users. However, the company is clearly aware of the problem and is taking steps to address it.
- Pew Research Center: Social Media Use in 2022: https://www.pewresearch.org/internet/fact-sheet/social-media/