TikTok Trials 15-Minute Videos for a Number of Users

TikTok is currently testing 15-minute videos for a number of users. The test was first reported by TechCrunch on October 23, 2023, and TikTok has since confirmed the test to several other media outlets.

It is unclear how many users are currently participating in the test, or how long the test will last. However, it is a sign that TikTok is considering allowing users to upload longer videos to the platform.

TikTok currently has a maximum video length of 10 minutes. This was increased from 3 minutes in July 2021. Allowing users to upload 15-minute videos would be a significant increase, and it would open up new possibilities for creators.

Image: A screenshot of a TikTok video showing a message about the 15-minute video test

For example, creators could use 15-minute videos to create longer tutorials, tell more complex stories, or simply have more time to interact with their viewers.

TikTok has not yet announced any plans to roll out 15-minute videos to all users. However, the fact that the company is testing the feature suggests that it is something that it is seriously considering.

Why is TikTok considering 15-minute videos?

There are a few reasons why TikTok might be considering allowing users to upload 15-minute videos:

• To compete with other video-sharing platforms. YouTube and Instagram Reels both allow users to upload videos up to 60 minutes long. By allowing users to upload longer videos, TikTok could make itself more competitive with these platforms.
• To give creators more flexibility and creative freedom. Currently, TikTok creators are limited to 10 minutes per video. This can be restrictive, especially for creators who want to create longer tutorials, tell more complex stories, or simply have more time to interact with their viewers. Allowing users to upload 15-minute videos would give creators more flexibility and creative freedom.
• To increase engagement and retention on the platform. By allowing users to watch longer videos, TikTok could increase engagement and retention on the platform. This could lead to more users spending more time on the app, and it could also lead to more users creating and sharing videos on the app.

What does this mean for the future of TikTok?

If TikTok does decide to roll out 15-minute videos to all users, it could have a significant impact on the platform. Creators would have more flexibility and creative freedom, and viewers would have more content to watch. This could lead to more engagement and retention on the platform, and it could also help TikTok to compete with other video-sharing platforms.

It is still too early to say whether or not TikTok will roll out 15-minute videos to all users. However, the fact that the company is testing the feature suggests that it is something that it is seriously considering. It will be interesting to see how creators and viewers use the new feature if it is rolled out to all users.