Spotify is making waves with its potential shift in strategy, as it considers reserving the lyrics feature exclusively for its premium subscribers. This decision is part of a larger effort by Spotify to entice more users to opt for their premium service.
Numerous reports have emerged indicating that non-premium Spotify users are now encountering a locked lyrics feature on the platform. A message reading, “Enjoy lyrics on Spotify Premium,” effectively communicates that this feature is now a premium-only perk.
Spotify has officially confirmed this development to The Verge, but it’s crucial to note that this change is currently in the “test” phase, impacting only a select group of users in specific regions. The fate of this feature depends on the feedback and response it garners from Spotify’s user base.
Spotify’s Q2 2023 report reveals intriguing insights into its user demographics. While there has been a substantial increase in premium subscribers, the majority of Spotify’s user base remains composed of free users. Ad-supported free users have surged by an impressive 34 percent compared to the previous year, reaching a significant 343 million users. Conversely, premium subscribers have also grown, albeit at a 17 percent increase, totaling 220 million users. These figures highlight the challenge Spotify faces in striking the right balance between its free and premium offerings.