The term “GCam” or “Google Camera” is likely a familiar one to smartphone enthusiasts. Users frequently turn to this application to enhance their smartphone’s camera performance, courtesy of GCam’s advanced camera algorithms.
However, recent developments reveal that Google has rebranded GCam or Google Camera to “Pixel Camera.” A visit to the app’s page on the Play Store now presents only “Pixel Camera.”
This transformation began with the Pixel 8 series, as Google replaced Google Camera with Pixel Camera, establishing it as the default camera app. Pixel Camera brings a host of novel features into the fold, among them the intriguing “Cinematic Blur,” along with exclusive functionalities tailored to the Pixel 8 Pro.
It’s worth noting that Pixel Camera will exclusively cater to Pixel devices operating on Android 14 or a higher version. This implies that starting from the Pixel 8 Series onward, as well as in all future Pixel iterations, Pixel Camera will serve as the pre-installed camera application.
However, the shift in nomenclature doesn’t mark a revolution. Google Camera was always conceived for Google Pixel devices. The rationale behind Google’s decision not to offer the Google Camera app for all smartphones hinges on the requirement for comprehensive software and hardware optimization, making universal compatibility a formidable task. Consequently, this application remains a distinguishing feature exclusive to Google Pixel smartphones.
In contrast, Google has retained this exclusivity as a noteworthy selling point for Pixel devices. The rebranded Pixel Camera pledges camera quality that frequently surpasses the capabilities of other Android smartphones.
It’s important to acknowledge that a robust community of Android users has explored Google’s camera software by crafting “ports” that can be installed on a wide spectrum of Android smartphones. Nevertheless, it’s vital to recognize that these GCam Port versions operate independently of Google’s official support, and there exist potential legal considerations associated with porting the GCam application.