Apple CEO Tim Cook has announced that the Apple Vision Pro will only be sold in Apple Stores. In an interview with Bloomberg, Cook said that the Apple Vision Pro is a “first-of-its-kind product” and that Apple wants to “put a great deal of attention on the last mile of it.” This suggests that Apple will be taking a hands-on approach to selling the Vision Pro, and that the company will only sell it in its own stores.
There are a few reasons why Apple might be taking this approach. One reason is that Apple wants to control the customer experience. By selling the Vision Pro only in its own stores, Apple can ensure that customers receive a high level of customer service and that they are able to try out the headset before they buy it.
Another reason is that Apple wants to protect the Vision Pro from unauthorized resellers. By controlling the distribution of the headset, Apple can prevent it from being sold at a discount or from being resold on the gray market.
The decision to sell the Vision Pro only in Apple Stores is likely to be controversial. Some people will argue that it is anti-competitive, while others will argue that it is necessary to protect the product from unauthorized resellers.
Only time will tell whether Apple’s decision to sell the Vision Pro only in Apple Stores will be successful. However, it is clear that Apple is taking a cautious approach to selling the headset, and that the company is committed to providing a high level of customer service to Vision Pro customers.
What does this mean for customers?
For customers, this means that they will not be able to purchase the Vision Pro from third-party retailers. They will only be able to purchase it from Apple Stores. This could make it more difficult for some customers to purchase the headset, as there may not be an Apple Store in their area.
However, it is also possible that Apple will offer other ways for customers to purchase the Vision Pro, such as through its online store or through its customer service channels. It is also possible that Apple will eventually expand the availability of the Vision Pro to other retailers.
When will the Vision Pro be available?
The Vision Pro is expected to be available in early 2024. Apple has not yet announced an exact release date.
What will the Vision Pro cost?
The Vision Pro is expected to cost $3,499. This makes it one of the most expensive headsets on the market.
What features does the Vision Pro have?
The Vision Pro is a mixed-reality headset that combines virtual reality (VR) and augmented reality (AR). It has a number of features, including:
- A high-resolution display
- A wide field of view
- Inside-out tracking
- Hand tracking
- Spatial audio
- A powerful processor
The Vision Pro is expected to be a powerful and immersive headset that can be used for a variety of purposes, including gaming, entertainment, productivity, and education.
The decision to sell the Vision Pro only in Apple Stores is a significant one that could have a major impact on the headset’s success. It remains to be seen whether this approach will be successful, but it is clear that Apple is committed to taking a hands-on approach to selling the Vision Pro and to providing a high level of customer service to Vision Pro customers.